Whilst The Betoota Advocate has long thrived in the print, online, radio and podcast worlds, this will be the first time it is brought to life on stage.

Following mass lay-offs in Australian media and the merger of Channel 9 and Fairfax, the newspaper’s editors will visit each corner of the country explaining how, in this day and age, they have managed to keep a newspaper in the black. 

 “This is the first of its kind, it’s the first time The Advocate has been invited to spearhead such a project. Since our transition into digital media in 2014, we’ve garnered this cult-like following around the country and we felt it time to head out on the road to share the story with everyone.” – Clancy Overell

“It should be good, I’m looking forward to it.” – Errol Parker

In a brutally honest 90-minute presentation, editor Clancy Overell and editor-at-large Errol Parker—along with a very special guest—will take the audience on a journey through the town of Betoota; exploring the origins of The Advocate and explaining how to run a media empire of this size in 2018.

Nationally known and loved for its jocular headlines and witty take on the zeitgeist of modern Australia, The Betoota Advocate has developed a widespread and fiercely loyal readership since its inception.Growing from humble beginnings, The Betoota Advocate is increasingly becoming one of Australia’s most widely read news publications. It boasts 7 million+ web hits and over 19 million engagements across social media per month; and has teamed up with the likes of Prime Minister Malcom Turnbull and Sir Richard Branson.

Vowing to “continue to report real and apolitical news” and never allow their organisation to be “hijacked by any of the family news dynasties”, The Betoota Advocate has won over disenchanted millennials and attracted attention internationally with its unique headlines.Past stories include ‘ Builder Shocked As Apprentice Comes Back From Bunnings With Tartan Paint, Box Of Bright Sparks’, ‘Demolished Cheeseboard Suggests The Girls Are Having A Real Crack Tonight‘, ‘Reversing Boat Trailer Results in Chorus of Woo Sounds From Nearby Dads‘, ‘Kim Jong-un promises Bob Katter He Won’t Nuke Cloncurry’, ‘Inner City Leftie Saves The World By Positing Leftie Stuff On Facebook To Other Lefties’, and ‘Australia Enjoys Another Peaceful Day Under Oppressive Gun Control Laws’.

The Betoota brand has also spawned several other successful ventures including Betoota Bitter, Betoota Outfitters, The Betoota Advocate Podcast and ‘Betoota’s Australia’—a book about contemporary Australia which was launched by the Prime Minister at a press conference in October 2017.