Evanescence, has released the official music video for their first new rock recording in eight years, “The Chain (From Gears 5).” Directed by frequent collaborator, P.R. Brown (My Chemical Romance, John Mayer, Green Day), the piece blends powerful, epic performance visuals with footage from the launch trailer for Xbox Game Studios’ Gears 5 from the massively popular Gears of War franchise. To emulate the aesthetic of Gears 5, a miniature set was constructed for the music video that parallels the dystopian environment of the game.
“The lyrics make me feel the power of standing together against great forces trying to pull us apart, perhaps even from the inside. I really wanted to drive that home in our version,” lead singer Amy Lee elaborates. P.R. Brown adds, “The goal of the video is to show the bond of this band as they deliver a powerful take on a classic song. The tie in with Gears 5 presented an opportunity to combine the game world together with the band performance in a post-apocalyptic setting. The band emerges from the ashes to come together. We wanted to bring these worlds together and feel both the force of the band and the game.”
Evanescence unveiled their signature-rock version of the Fleetwood Mac classic in November, following Lee having lent her vocals to the Gears 5 launch trailer. The spot aired as part of a multi-million-dollar ad campaign in the fall in conjunction with the launch of the game.
Watch it HERE. In addition, Gears 5 set new records as the biggest launch for any Xbox Game Studios game in this generation.