UK quartet As It Is, have released a chilling and intense new music video for ‘The Reaper’, the band heaviest and darkest cut to date. The song featuring guest vocals from Aaron Gillespie of Underoath fame, who also makes an appearance in the horror inspired music video.
Speaking of the video, guitarist/vocalist Ben
“The Reaper is the moment in the record’s narrative where The Poet becomes so desensitised to the concept of death, that death appears and manifests before him, offering an “escape”- not in a malicious way, but as a means of release from the pain The Poet is feeling. It was one of the most crucial and challenging moments in the narrative, and it was the last one that came together – lyrically and musically.
To confer these themes of turmoil and conflict, the sort of inner claustrophobia The Poet is experiencing, we wanted the video to be gritty and dark. We ended up taking visual influence from some of our favourite horror movies and TV series, and our director Zak Pinchin really clicked with what we were trying to get across.
‘The Reaper’ is taken from As It Is’ new album, ‘The Great Depression’ released earlier this year . The album also features the singles ‘The Wounded World’, ‘The Stigma (Boys Don’t Cry)’ and ‘The Fire, The Dark’.
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